Are curvy models really fashionable or is it just a marketing strategy?

When I decided to write this blog, I did not have in mind to write about news or polemic issues, since my goal was and still is to write about fashion trends, beauty and travel. Nevertheless, there had been a couple of news, regarding to the fashion world, which called my eye and made me wonder, are curvy models really fashionable, or is it just another marketing strategy?

These two questions came to my mind after reading the positive reactions that the last swimsuit line -Swimsuits For All- launched by Ashley Graham - plus size model and body activist- provoked yesterday. It contrasts with scandal in which Facebook has been caught up today, about the censorship of a Tess Holliday's picture -plus size model- because of showing “body parts in an undesirable manner.” If we compare both pictures, what is the difference that we find between them? We should not find too many differences because their targeted audience is the same: curvy women. All what we are supposed to observe is two curvy models posing with a swimsuit.

Therefore, why did Ashley Graham photos receive all outstanding critics by showing her body in swimsuit, and Tess Holliday was banned by mistake? Could have this mistake happened to one of Ashley Graham´s picture swimsuit collection?

The photo of Tess Holliday was promoting a feminist event on boy positivity. Photograph: Cherchez La Femme by The Guardian

The photo of Ashley Graham was promoting her swimsuit line for Swimsuits for all. The picture ws taken by www.swimsuitsforall.com